The Royal Highland Centre in Edinburgh has appointed Lorne Scott (pictured) as its new commercial director.
Scott joins from Media 10 and will oversee the strategic commercial direction of The Royal Highland and Agricultural Society of Scotland (RHASS) and its 280-acre site at Ingliston.
Scott will also be responsible for driving the growth of the Royal Highland Centre, and build on the 220 events which run annually. He will report to RHASS chief executive, Alan Laidlaw.
Scott relocated Media 10’s sales operation from London to Glasgow and was a key member of the management team, working on major events including Grand Designs Live and The Ideal Home Show.
Laidlow said of the appointment: “Lorne brings valuable know-how to both RHASS and the Royal Highland Centre and will be an asset to the management team. His knowledge of business development strategies and brand management will be invaluable as we look to build on the Royal Highland Centre’s already well-established reputation as one of Scotland’s premier event spaces.”
The Royal Highland Centre is Scotland’s largest indoor and outdoor facility, with over 18,000sqm of covered exhibition space, a substantial outdoor area including 110-acres of parkland, main arena, track area, countryside area and parking for 20,000 vehicles. Forthcoming events at the venue include, Food Glorious Food event, the Homebuilding and Renovating Show in October and AgriScot in November.