Manchester Central has reported securing contracts with a string of retail brands, including SPAR and Co-op.
The venue said it had witnessed a 43% annual increase in average spend on retail events, with 80% of its retail clients who hosted events at Manchester Central in the last financial year returning in FY18.
Yvonne Fennell, SPAR UK retail development manager, said: “In October, SPAR is celebrating its 60th anniversary of convenience retailing in the UK at Manchester Central. We chose this iconic venue because we wanted somewhere impressive but where all 1,800 guests could easily travel to from across the UK.
“We needed a venue that offered scale, excitement and the ability to make this our biggest and best event in the history of our business. Manchester Central provides just that and we’re really looking forward to the party!”
Shaun Hinds, CEO of Manchester Central, said: “As retail clients continue to push the boundaries of what can be delivered within their event space, versatility is high on the priority list when looking for the perfect venue.
“Manchester Central offers unrivalled flexibility and scalability, as well as outstanding levels of customer service and expert guidance throughout all stages of event planning and delivery; making it the ideal venue to host some of the UK’s biggest brands.”
Manchester Central added that it was attracting half a million visitors to the city each year, generating more than £75m economic impact.