Birmingham REP and Library of Birmingham unite in unique venture

Birmingham Repertory Theatre and the Library of Birmingham have announced a joint conferencing and events venture, Unique Venues Birmingham (UVB).

Unique Venues Birmingham is a new commercial venture between the two nationally-renowned venues. It will unite the conferencing and hospitality opportunities offered within the shared building on Centenary Square in the heart of the city.

UVB will be a wholly owned subsidiary of Birmingham Repertory Theatre Ltd, jointly governed by The REP and Birmingham City Council. It will consolidate the existing operations in each venue to provide one unique conferencing and events offering to both corporate and private clients.

Angela Maxwell, chair of Birmingham Repertory Theatre said: “The REP’s conferencing and events business has gone from strength to strength over the last four years and we welcome this new business opportunity. Birmingham was named the country’s favourite business tourism destination outside London last year, and now Unique Venues Birmingham will bring a quirky and fresh alternative to the city’s destination offer.”

Jacqui Kennedy, corporate director for place at Birmingham City Council, said: “This is an exciting venture, which is the next step of our already successful partnership with The REP and will provide a distinctive venue at heart of Birmingham that will be able to offer the flexibility to host tailor-made events of any size and style.

“This announcement comes hot on the heels of the unveiling of the Library of Birmingham as a ‘first class’ venue, recognised with its very own postage stamp. This partnership is great news not only for the Library and The REP, but also for Birmingham.”

Heading-up the new venture as commercial director is Suzanna Reid (pictured) who has led the conferencing and events arm at Birmingham Repertory Theatre since 2013.

In 2016 Reid oversaw 359 events at The REP, welcoming some 14,500 delegates to Birmingham. She said: “There has never been a better time to unite one of the most iconic buildings and libraries in Europe with one of the most creative theatres in the UK. The REP has already delivered some truly unique and spectacular moments for clients and I personally can’t wait to demonstrate what we’re now capable of given this exciting new potential.”

The UVB portfolio includes three theatrical auditoria, a book rotunda, and a roof terrace with panoramic views across the city plus the historic Shakespeare Memorial Room.

A range of function suites and meetings rooms, complete with audio-visual technology, are also on offer across the shared building. UVB is expected to create a number of new jobs.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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