Acrotrend calls for organisers to take part in new data campaign

Analytics consultancy Acrotrend is looking to partner with five event organisers to take part in a new data campaign. 

The company’s existing clients include UBM, Reed Exhibitions, BNP Paribas, Nuffield Health and Cancer Research UK. Now it has launched a ‘Building Culture of Curiosity in your Events Data’ campaign, which it says is designed to help event organisers better tap into the potential of the data they hold.

Acrotrend MD, Sandeep Mendiratta (pictured), says: “Event organisers would be surprised how much information and insight is sat currently untapped in the port of data within their events.”

Such data, Mendiratta adds, is valuable and could hold answers to questions such as: ‘Who are the people that aren’t reading my marketing collateral?’, ‘Who are the people that are disengaged with my brand?’ ‘Who are the people that are interested in my content, but not coming to my event?’

“We want to champion a culture of curiosity in event data and help organisers think and explore their data in unusual and unexpected ways. Going beyond the dashboards and empowering marketing and sales teams to ask questions to unearth answer hidden behind data. This not only helps create better events and make better business decisions based on the information, behaviours and insights of their audiences, but also create more avenues to monetise data,” Mendiratta says.

Acrotrend is offering five event organisers a free one-hour workshop to explore how thinking about data differently can help improve the KPIs of the event performance significantly. Register your interest here.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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