Virgin Media Business picks Top Banana

Worcestershire-based agency Top Banana has been appointed to deliver a series of events for Virgin Media Business (VMB), starting with the company’s annual sales kick off.

A competitive process to run the sales event started in April 2016 and culminated in a face-to-face pitch meeting. As part of its presentation, Top Banana created a scale model to illustrate the way projection mapped video could be used to help bring alive the messages and the event theme.

Karin Weaver, head of internal comms at VMB said: “Top Banana have immersed themselves in our strategy so they genuinely ‘get’ what we want to do and why we want to do it. Then they add their own very individual brand of magic to the process, bringing messages alive in ways we could never have imagined, so people understand what they need to do to achieve our business ambitions.”

The 2017 sales event was a huge success and has since been shortlisted for the Institute of Internal Communications National Awards for Best Event to an Internal Audience.

Top Banana, creative director, Richard Bridge said: “We suggested some quite radical changes to the structure of their sales kick off and they gave us the green light on everything. We pretty much delivered the event as it was originally conceived and pitched in that first face to face meeting. It’s great when a client trusts you so much right from the outset. We’re excited about next year’s event and looking forward to getting more involved with the A to C leadership events we’ve supported them on this year.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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