The NEC invests £27m in visitor experience

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Over the last 12 months The NEC in Birmingham says it has invested £27.4m in enhancing the customer experience. The greatest spends have been channelled into improving the catering offer, a lighting upgrade and toilet improvements.

NEC general manager, Linda Ritchie, said: “Last summer we invested £7.35m revamping the catering offering in three halls with the launch of ‘The Edge’ – one restaurant location boasting four deliciously different styles of food – which provided more dining choices but also brought with it more tills to improve the speed of service. This concept is being rolled out into a further four halls this summer – Halls 17 – 20 are in their final stages of transformation and will be ready to serve our customers next week.

“The NEC has 55 toilet blocks and we were aware that we hadn’t invested in improvement works since 2006, so we took the decision to make a £7.45m investment in a rolling refurbishment programme for all the toilets across the venue. This will make them more fit for purpose for our customers, but they will be much easier to maintain and far more environmentally friendly too.

“We have then taken the step to change the sodium lighting in all our halls to LED lighting. This £3.1m investment has removed the orange colour lighting that sodium creates. This not only improves visibility and visual appearance within the halls, but has also increased our energy saving from 60% to 85%.”

Other works currently being completed include external lighting improvements around the loading bays of halls and some footpaths.

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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