Sundial Group AIMs high with new accreditation

Specialist conference venue company Sundial Group has secured the Accredited in Meetings (AIM) standard at its two business hotels, Highgate House in Northamptonshire and Woodside in Warwickshire.

Run by the Meetings Industry Association (mia), the accreditation is a nationally recognised standard for venues and service providers in the meetings industry.

Highgate House and Woodside met the set of standards needed in order to achieve the accreditation, adhering to a code of practice and demonstrating excellence in terms of legal compliance, ethical codes of conduct, quality of facilities and customer experience.

Commenting on the accreditation, Sundial MD Tim Chudley said: “Achieving AIM accreditation at Highgate House and Woodside reinforces our position as experts in events and demonstrates the high standards and quality service that we adhere to in order to deliver an exceptional customer experience.”

Jane Longhurst, mia chief executive added: “We’re delighted that Highgate House and Woodside have secured AIM accreditation. It’s a great testament to their teams as the iconic status demonstrates their commitment to operational excellence and continuous improvement.

“With so many dedicated conference centres and hotels, sporting and academic venues available for buyers to choose from nationwide, AIM provides buyers a benchmark of the highest standard. It acts as a guarantee to buyers that they’re choosing a service provider who cares about best practice and actively strives to meet and exceed expectations.”

Family-owned and run, Sundial Group has 50 years’ experience in the hospitality industry.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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