Story tells of a 59% leap in sales

London-based agency Story Events has posted a 59% growth in headline sales for its third year of trading.

Headline sales grew from £2.17m to £3.46m, with profit before tax reported at £116,000.

Commenting on the numbers, CEO, Dominique Gill (pictured) said the results confirm the success of the company across its divisions.  “This is a people business and I am very proud of the commitment and excellent work delivered by every member of the Story team. We increased our staffing levels from 16 to 22 over the course of the year to ensure that our high service levels are maintained as our customer base grew.”

VSL claims £10m of brokered sales since its launch in January 2014.

Highlights of the past year included the successful launch of the Waitrose Drinks Festival, record exhibitor and visitor numbers at the January London Summer Event Show and a £300,000 conference booking brokered by Venue Search London.

Gill predicts further growth in the current year, though at a lower rate than over the last 12 months. “Our focus this year will be on retaining and developing both our people and our existing clients who have been at the heart of our growth and success.”

Founded in 2013, the agency now delivers 70 bespoke events and two exhibitions annually as well as running the VSL venue finder.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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