Marketing communications agency Big Cat has been appointed by the British Marine Federation following a competitive pitch.
The Birmingham agency will be working on the British Marine Boat Shows to help deliver a fully integrated campaign to relaunch the London Boat Show, 2018 which takes place at London’s Excel.
Big Cat has already begun updating the visual identity of the Show, which has announced plans for a redefined event by encompassing a further two shows.
Big Cat will also provide the London Boat Show with a targeted digital and social media campaign, copywriting services, website optimisation and content creation.
Big Cat associate director, Hannah Davies (pictured) said, “It’s an honour to be working on such a renowned event in the marine industry. Event marketing communications is our bread and butter so we are delighted to be supporting the British Marine Federation in their ambition to broaden the appeal of the London Boat Show to a wider demographic.”