London venue The O2 is set to celebrate its 10th birthday on 24 June 2017, as management looks back on a decade that has seen the main arena host 118 corporate events.
Since launching in 2007, there have also been religious gatherings and charity and community group conferences and events that have brought a combined audience of approximately 1.7m. There have also been numerous events and activations across the American Express Invites Lounge, Building Six and London Piazza spaces.
Signal events have included the Responsible Business Awards, the largest dinner held in the arena: for 1,600 guests seated; the Salvation Army’s global congress, which saw 15,000 delegates descend on the venue; KPMG; Forever Living; and even a public talk by His Holiness the Dalai Lama.
Repeat business at The O2 includes The National Television Awards, Hillsong Church, The BRIT Awards and Thomson Reuters.
Up at The O2, which opened five years ago, added an activity for corporate businesses looking looking for a teambuilding element to bolt on to their event. Companies have also been able to include a music or entertainment element in their conference or event programme, thanks to the venue’s core entertainment business.
Becci Thomson, head of corporate sales at The O2, says: “Our corporate events business has grown considerably over the last 10 years and our calendar of events at The O2 is more diverse than ever. The venue has been a game changer in the live music experience – it raised the bar in terms of what fans expect, what artists expect and the overall experience. And this is something we’ve been able to transfer to the corporate events side.
“Organisers know if they choose The O2 for their event they have incredible scope in terms of activating our entire venue, or choosing one of our smaller spaces for a more intimate event, while also having access to Up at The O2 and corporate hospitality options.”