Organisers to hear all about France’s event assets over breakfast in Shoreditch

French national convention bureau Atout France will host an educational breakfast event for event professionals on 6 July from 8.00-10.30am at the Hoxton Shoreditch hotel in East London.

The meeting will focus on major events and corporate hospitality. Speakers will come from France to talk about the major events taking place this year as well as about future events/bids and how event planners can leverage these opportunities and bring their corporate group to France.

It will be an informal session to encourage discussion and knowledge and best practice sharing between speakers and audience.

Clément Laloux, marketing director at Paris Tourism and Convention Bureau and Arnaud Santin, UK development manager at Amaury Sport Organisation will present a range of opportunities for corporate hospitality programmes and discuss future events, such as Paris being a candidate city for 2024 Summer Olympics and what it means for the host city and event organisers.

There will be case studies, such as Le Tour de France, Paris Marathon, raid Dakar (the world’s biggest off-road rally) and the panellists will share tips on how to find the most suitable event for a company’s objectives, and on how the local convention bureau, DMC or venue can assist.

Blanche Savereux, Atout France’s manager for meetings and incentives UK & Ireland said: “France is facing a tough competition in terms of hosting big events with the Paris bid for the 2024 Summer Olympics and the Universal exhibition in 2025. Each country has an interest to win the bid in order to foster development, boost image and notoriety and bring positive economic impact to the host city. Therefore, France works with experts across different economic sectors in order to stay attractive and competitive for mega events. We decided to organise this educational breakfast to support event professionals looking ahead for corporate hospitality programmes and sponsorship opportunities at mega events and encourage knowledge sharing between our panellists and the audience.”

France welcomes more than 81m tourists a year, which makes it the top ranking tourism destination in the world. Atout France represents 140 member partners.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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