The UK’s largest independent hotel group, Macdonald Hotels, has created 12 new positions in its dedicated meetings and events team following an 11.5% increase in corporate bookings in the past year.
The new hires also follow a £13m investment across the 48 Macdonald UK properties.
The group has created 12 dedicated area champions, who will each look after a handful of hotels and be experts in their region.
The group has identified its corporate event hot spots as including Newcastle, Birmingham, Manchester and Glasgow. The team will be charged with delivering more meetings and events from a spectrum of industries including legal, sport, finance, energy, and automotive.
The team undertook an interactive training programme inspired by TV show, The Apprentice. The ‘20/20 Challenge’, saw the new recruits visit 20 hotels in 20 hours, before presenting the most suitable venue against various client briefs.
The idea was to develop in the team in-depth knowledge of each of their hotels, as well as the wider regions, better to advise clients on the most suitable venues for individual events.
Macdonald Hotels sales director, Gill Jackson said: “Last year we completed a series of investments in our properties, refurbishing bedrooms, public areas and restaurants at some of our most popular hotels. We have also upgraded meetings and events facilities across several venues, installing the latest technology and developing new services for clients.”
Jackson added that the recruits had already begun making a huge contribution to the wider business. “We have never before had such an experienced team which will focus solely on developing the company’s corporate event sector. I am excited to see what we can achieve together in the coming months.”