London Christmas Party Survey indicates market strength

Venue Search London has published the results of its first London Christmas Party survey, highlighting the latest trends amongst over 250 corporate Christmas Party buyers inside the M25.

The survey, which was undertaken in April in partnership with The London Christmas Party Show, indicates the strength of the market with 93% of buyers having booked or had approval for their 2017 party and 29% of buyers anticipating an increase in guest numbers.

Average spend per head was £86 +VAT, but there was considerable variation in budgets with 28% of buyers spending over £100 +VAT per guest in 2016.

The enduring popularity of holding London Christmas parties on Thursday and Friday nights is also evident with 78% of evening parties opting for these peak nights. “This creates a real challenge for both buyers and venues”, comments Venue Search London MD, Rosalind Shelley.

“With most companies looking to book the four key dates in the middle of December, venues must discount their prices to attract more shoulder and off-peak day parties and buyers should look to these Tuesdays and Wednesdays for the best value”.

The full survey which includes trends in catering styles, venue types, key buying periods and use of agencies and free venue finders can be downloaded here.

The first London Christmas Party Survey was carried out via an online questionnaire on Venue Search London and London Christmas Party Show websites between 15 April and 8 May 2017.

Of the 287 responders, 21 were excluded since the held their parties outside the M25 or were identified as event agencies or venues. The survey pool was therefore reduced to 266 corporate buyers who booked London Christmas parties inside the M25 in 2016.

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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