HBAA Annual Forum to debate the future of commission

The topic of the HBAA Annual Forum’s Great Debate this year will be agency commission, a topic key to the relationship between hotels, venues and agents, but one that is rarely discussed in public.  ‘This house believes that the commission based business model has a future beyond 2020’ will be a motion put before its members by the association at its Annual Forum, to be held at the Mercure Manchester on 6 July.

The session will be moderated by Matthew Wall and will include agency views from Chris Peacock and Guy Mason, as well as input from Lauren Goodwin, Samme Allen and CN columnist and industry consultant Richard John.

Louise Goalen, chair of the HBAA commented; “In a year when our theme is Moving Forward, this debate opens up the future of this essential element of the relationship between our members. It will be fascinating.”

The Opening Keynote will be presented by futurist Rohit Talwar and the morning discussion will also focus on ‘Tackling the Talent Gap’.

There will be an edition of the Future in 15 Show Live led by Caleb Parker and Chris Elmitt, as well as 11 Campfire sessions on various topics, and an interview with Nick de Bois about The Event Industry Board.

Also on the agenda will be an Association Update, and a session with guest speaker Mandy Hickson, a former RAF jet pilot with a remarkable, inspiring story.

Louise Goalen; “This is a comprehensive, challenging and engaging schedule that I’m sure will help us all to move forward.”

The Annual Forum is open to HBAA members, Charter partners and eligible sponsors.

Programme details can be found here.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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