CWT Meetings & Events, Carlson Wagonlit Travel’s meeting and events division, has been appointed to run meetings and events for global chemical company BASF in the UK & Ireland, Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia.
The agency says BASF chose CWT M&E due to its consolidated solution and broad variety of suppliers, as well as control over spend.
“We are thrilled to work with this new global client and are looking forward to our first wave of projects with BASF, which are focused in the Nordics,” said programme manager Mi Horrocks, who will run the partnership in the Nordic markets. The relationship with BASF began in CWT Meetings & Events’ Danish head office in Copenhagen.
In the UK, the partnership will be run by programme manager Simon Hubbard (pictured), who commented: “We are delighted that BASF has tasked us with managing their meetings programmes in a number of key markets, including the UK & Ireland, and we look forward to supporting their booking community over the coming months.”
CWT M&E will provide BASF with a meetings and events service from its Birmingham office, including venue find, events and small meetings.