Chiefs success creates knock-on effect for events business at Sandy Park

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The on-field rugby success of the Exeter Chiefs is helping boost visitor and booking numbers off it, with demand and attendance figures at Sandy Park having increased in recent weeks following the club’s major success at Twickenham.

Less than a month after Rob Baxter’s side lifted English rugby’s top prize for the first time in the club’s history, the events team at the stadium report increased enquiries from companies and organisations looking to make the most of staging their events at the home of the new Premiership Rugby champions.

Enquiries, bookings and footfall at Exeter’s premier conferencing and banqueting centre have all risen in the wake of the Twickenham triumph and big investment in the facilities, reports Bev Gratton, Sandy Park’s events and sales manager.

“Since the Chiefs won the Premiership, we have definitely seen an increase in business here at Sandy Park,” she says. “It’s great that companies and organisations – both local and national – are looking to align themselves with the success story of the Chiefs and Sandy Park.

“Having the chance to stage events, dinners and meetings with the backdrop of Sandy Park, the home of the English rugby champions, is proving a real attraction for a lot of people.”

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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