Waddell will be responsible for client engagement on some of WRG’s global healthcare, technology and retail clients.
Her remit will also involve supporting the teams with existing services and developing new markets for the agency across The Creative Engagement Group, alongside WRG’s sister agencies The Moment and Just Communicate.
Waddell said she was “delighted” to join the team, adding, “WRG has a strong reputation in the industry and I’m excited to be part of their plans for the future.”
“The agency is in a new phase of growth and development, in particular with the opportunities that are opening up through the film, digital and immersive capabilities of The Creative Engagement Group.”
“I’m enjoying working with our highly experienced teamsto take our unique offering to new and existing clients.”
Russ Lidstone, CEO WRG and The Creative Engagement Group added: “Kristen is a fantastic addition to WRG. She’s strategically minded, creatively ambitious, focussed on delivery and hugely personable, which makes her a perfect fit with our WRG team.”
Waddell joins WRG from AstraZeneca and brings with her leadership experience of strategic change management, innovation, business process optimisation and global pharmaceutical congresses.
Kristen Waddell joins WRG alongside the recent appointments of Tim Collett (head of live) and Dave Johnstone (technical director).