VisitAberdeenshire, the destination management organisation for Aberdeen and Aberdeenshire, has confirmed the appointment of Chris Foy as its new chief executive officer.
Foy will join VisitAberdeenshire at the beginning of August from national tourism board Visit Britain, where he had been for two years as head of nations and regions. Previously he had held positions at the former London Tourist Board, London Development Agency, and in the heritage attractions sector.
Steve Harris stepped down as VisitAberdeenshire CEO at the end of March.
As head of Visit Britain’s 2012 Games unit, Foy led the implementation of a strategy to spread the tourism benefits of the Games to the whole of the UK, and after the Olympics, he led Visit Britain’s overseas network operations, before moving to the Foreign & Commonwealth Office to work on the UK Government’s GREAT Britain campaign. Returning to Visit Britain in 2015 as head of nations and regions, his brief included leadership of the GREAT Inverness Loch Ness Fund.
In his most recent role as head of business events, Foy created and implemented a strategy to sell the UK as a business event destination, primarily to American and European markets.
Colin Crosby, VisitAberdeenshire chairman said: “Chris brings a wealth of tourism experience to the role from both a strategic and operational focus, which is vital if VisitAberdeenshire is to continue to position the region as a top leisure and business tourism destination. Chris’s excellent leadership skills, and his credentials as a high-level tourism strategist, will further strengthen the VisitAberdeenshire team. I am delighted with Chris’s appointment and look forward to him leading the team at VisitAberdeenshire in his new role as the chief executive officer.”