Central London venue 30 Euston Square says its latest research reveals that its delegates and event organiser clients are three times more likely to express a vegetarian option than the average figure for the general population.
A survey of 177 event organisers and delegates by the venue produced a significant difference between national averages and delegate respondents when it comes to vegetarian choices. According to the 2014 National Diet and Nutrition Survey (NDNS), 2.6% of the UK adult population are vegetarian.
However, in 30 Euston Square’s research, 11.36% of delegates claimed to be vegetarian.
The venue poll also found 6.8% of respondents claiming a vegan lifestyle, compared to research by Ipsos MORI for the Vegan Society and Vegan Life magazine in 2016, which suggested 542,000 people over the age of 15, approximately 1% of the population, considered themselves vegan.
“The research signifies the changing needs surrounding dietaries and explains why we have seen an ongoing increase in both vegetarian and vegan dietary requests,” says Yvette Chatwin, general manager of 30 Euston Square.
“This is a marked difference from the national averages which emphasises that venues, like 30 Euston Square, need to react accordingly by continuously refreshing, improving and providing more choice within menus to meet these changing needs.”
Daniel Broughton, executive chef at 30 Euston Square, adds: “When designing menus, my team and I have increased the number of vegetarian options to ensure every guest benefits from choice and has a positive event experience. We integrate vegetarian options into all menus, from a simple sandwich lunch to a private seven-course tasting menu, whilst all of our desserts are also vegetarian friendly.”