UK schools launch ‘Beautiful’ new venue consortium

A new events venue hire service, Beautiful Schools, is launching on 1 June with a portfolio of over 30 schools showcasing their facilities for conferences and events across the UK.

The new Beautiful Schools venue search portal is launched following months of research and a roundtable in conjunction with CN exploring, with event bookers and agents, the demand for events facilities within some of the country’s best school premises.

Beautiful Schools is a free-to-use service for venue bookers, offering a one-stop shop.

Entrepreneurs driving the project are Dorothy McLaren (pictured) and Chelsea Hayes, who say they came to realise organisers were not widely considering schools as meeting venue options because of a lack of a central booking and enquiry platform.

They claim the UK’s leading schools are not realising the full commercial value of their assets at a time when they are under increasing pressure to increase revenue.

McLaren and Hayes add that schools boast some of the best facilities in the UK, from golf courses to state of the art concert halls, and are often situated within buildings of architectural merit which lie dormant for over a third of the year.

McLaren says: “The schools’ sector is a huge untapped resource for the meetings market and we’re extremely excited to be launching our new online search and matching service.

“Whether you want to book a private dinner where Game of Thrones was filmed or hold the annual company away-day where your colleagues can swim, shoot, dine, drink and sleep all in one location – we’ll find it in Beautiful Schools.”

Beautiful Schools aims to bring over 60 schools on board by the end of the year from across the UK, including areas where multi-purpose venues are currently limited.

Guy Collins-Down, director of finance and operations at South Hampstead High School says: “Beautiful Schools have a profound understanding of the independent school sector and we couldn’t think of a better company to represent our industry. Schools are a vastly untapped resource for events with unique spaces never-before used. The Beautiful Schools team have a vast knowledge bank of the most prestigious school locations the country has to offer.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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