Corporate team building business Team Challenge Company is set to dominate the UK’s corporate events market following a partnership with international team building organisation Catalyst Global.
Catalyst Global, which operates in 89 countries, designs and develops some of the most innovative and popular products in the corporate team building market. Team Challenge Company has been given exclusive rights to sell and distribute all 174 award-winning Catalyst Global products in Scotland, as well as the rights to the English market.
Team Challenge Company already delivers more than 400 high-calibre corporate events every year for many of the world’s most successful organisations including BP, KPMG and Standard Life Investments. As a Catalyst Global provider, Team Challenge Company is poised to undertake an expansion strategy, targeting new sectors, including the pharmaceutical and technological industries.
The partnership is also expected to change the way team-building events are carried out in Scotland and England. Catalyst Global’s investment into digital gamification will allow Team Challenge Company to progress with innovative activities, such as Peak Performance, an interactive tablet-based game which requires teams to guide clients up Mount Everest as well as the live streaming of challenges. These developments allow teams to work together, no matter where they are, sharing knowledge and motivating each other to achieve set objectives.
In addition to having access to Catalyst Global’s products, Team Challenge Company can use the company’s network to distribute its own products. Team Challenge Company’s clients who have an international presence will also benefit from consistency in team development practices, as events carried out in the UK can be replicated on a global scale with the assistance of overseas partners.
Gerard Crowley, co-director of Team Challenge Company said: “We have found that the introduction of digital gamification at corporate events is an extremely powerful way to engage and motivate delegates.
“This partnership gives our UK clients access to the world’s largest portfolio of team building activities. Catalyst Global is one of the most respected organisations within the industry. Its products and intelligent games motivate and encourage progress in a way which other activities cannot. We are excited to be working with them to bring our clients the latest and most effective technologies.”
Guy Baker CEO of Catalyst Global said; “We are pleased to have such a well-respected and enthusiastic team representing our products in the UK. The Catalyst Global network thrives on the collaboration and shared expertise of our partners. Team Challenge Company bring their years of experience and unique approach to the mix, benefiting our partners and their customers globally. We look forward to a long and mutually beneficial partnership.”