mia’s annual Agents Day well received

Venues and event organisers had the chance to quiz agents and build better connections at the Meetings Industry Association (mia)’s biannual Agents Day on Thursday 27 April.

Taking place at Mythe Barn in Leicestershire, the sell-out event was attended by 100 event professionals from across the country as well as 15 agents, representing Capita Travel and Events, Pandora Events, tobook Ltd, arrangeMY, Sundial SOS, Off Limits, Inntel, HRG and Primary Live.

The day started with an interactive Q&A session hosted by Petra Clayton of Custard Communications, giving guests the chance to put their burning questions to the panel of agents.

Over lunch agents circulated between tables to meet with as many venue representatives as possible, before moving onto the afternoon’s team building activity. The delegates took part in the soapbox racing challenge, provided by Garlands Corporate, gathering materials to build their cars before taking part in a time-trial race.

Sian Sayward from Inntel took part in the Agents Day and sat on the panel for the Q&A. Speaking after the event, Sian said: “While I always find the mia Agents Days a key diary date, I thought that last week’s session was the best one yet. I enjoyed being involved in the panel session very much and found that although I was there to answer questions from the venues – which proved very interesting and worthwhile in itself – I also gained valuable insight from the other agents involved, all of which I can take back to the business.

“The format of the networking lunch enabled me to speak to a number of different venues and really talk about the issues and challenges they face and how we can support them, and I think finishing the day with the team building really helped to reinforce the message that agents and venues really are better off working together.”

Feedback from venue attendees included: “All of the agents in the Spotlight were honest and insightful which was very helpful. This was very valuable and it was great to hear different views from across the event spectrum. It was great to put faces to names and talk to people in the industry. All in all, it was a great day and I have come away with some useful points to go forward with.”

Jane Longhurst, chief executive of the mia added: “Our Agents Days are our most popular and best-attended events and April’s event at Mythe Barn was no exception. The day provided an excellent opportunity for venues and agents to network and discuss potential future partnerships, and the mia is proud to help facilitate that for its members. Our second Agents Day of 2017 will take place at Robinson College in Cambridge on 30 August and is expected to be another sell-out, so I would encourage anyone wishing to attend to book their places in advance.”

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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