The Board of London & Partners, the Mayor of London’s international promotional agency, has announced Laura Citron as its new chief executive officer. The appointment follows an extensive international search and was approved by the Mayor of London, Sadiq Khan. She formally takes up her role 2 May.
Citron joins London & Partners from WPP where she served as managing director of the Government and Public Sector practice, leading hubs in London, Beirut, Nairobi, Brussels, Singapore and Sydney.
The previous L&P CEO, Gordon Innes, resigned in October 2016.
Previously Citron, who is a Londoner fluent in French and Russian, has held roles at WPP in London and Moscow and also spent a number of years working as a public servant in London and Brussels.
Mayor Sadiq Khan, said: “As London and the rest of the United Kingdom enters such a significant period in our history, it has never been more important that we continue to tell the world that London is open, that our city is the business capital of the world, and that we welcome people from all over the globe. I believe that Laura is well placed to help me tell London’s story and cement our standing as the world’s only truly global city.”
Citron added: “There has never been a more crucial time to make sure London continues to be the greatest city in which to invest, study and visit. As a Londoner I can’t think of a better job than promoting the city I love and I am looking forward to working with the Mayor of London and my new team at London & Partners.”
Since 2011, London & Partners has attracted investment and spend worth over £1.5bn. During that period, London has risen from 19th to fifth in the rankings for international congresses and is second for congress delegate numbers.
London & Partners is now preparing to deliver London Technology Week in June and to celebrate London’s Autumn Season of Culture in August.