Meeting and event professionals can learn ‘How to plan with deeper meaning, innovation and insight in mind’ as part of Purposeful Meetings, the new IMEX Talking Point and focus of IMEX in Frankfurt in 2017.
The new Talking Point will be explored throughout the show, which takes place 16–18 May, and is in addition to the established education programme and its 10 tracks, networking events and exhibition.
Carina Bauer, CEO, IMEX Group, says: “Our chief focus is always going to be on bringing buyers and sellers together, face to face, in the most efficient and enjoyable way. But having an annual IMEX Talking Point will inject more immediacy, stronger direction and a clearer distinction between each show year to year.”
Also new this year, the IMEX Group has entered into a three-year agreement with EventCanvas.org Foundation, which allows IMEX to offer Event Design Certification to selected participants free of charge.
The Event Design Certification is part of a new pre-show education programme taking place on Monday 15 May. Free of charge and open to all, the day will incorporate five core streams covering event design, future trends and exhibitor education. It includes the annual PCMA Business School and the new Zeus Eventtech Academy, a showcase of the latest ideas, with speeches and workshops by cutting-edge industry leaders.
The IMEX Association Day also takes place that day, offering free, tailored education exclusively for association professionals.
The new redesigned programme will feature a new Association Management stream, covering topics including why members leave and how to persuade them to stay.