IACC collaborates with PR and digital partners to support new global strategy

Industry association for small to mid-sized global meeting focused venues, IACC, has announced the appointment of integrated PR and communications specialists davies tanner and UP THERE, EVERYWHERE to support its new business strategy.

The move, the association says, is designed to create and deliver a new programme of integrated content for IACC across multiple platforms.

IACC PR campaigns and live events delivered by davies tanner will be aligned with new digital content led by cloud-based agency UP THERE, EVERYWHERE.

IACC’s CEO, Mark Cooper (pictured), commented: “We are delighted to have brought on board two specialist PR and digital marketing agencies for IACC to build upon the momentum of our current research, education and training programmes for our members whilst securing a deeper engagement with the global meetings industry.”

 IACC is also launching phase two of its research-based Meeting Room of the Future™ initiative designed to help transform the meeting experience of delegates at IACC venues worldwide.

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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