Future In 15 has released its fourth episode online. Show host Caleb Parker meets Kim Myhre, senior VP of FreemanXP’s London-based EMEA office.
In this quick and punchy episode, Myhre challenges event organisers to think differently about events. He believes today’s fast pace, instant access environment we live in makes makes gaining and retaining audience attention difficult, requiring new ways of doing things as traditional event models aren’t working as well as they use to.
He prefers not to use the word ‘event’ and instead suggests event planners should be thinking about engaging audiences in a brand experience, and goes on to explain FreemanXP’s innovative approach to designing brand experiences through inter-sectional design thinking and shares why doing so helps brands achieve better outcomes.
Episode 4 is brought to you by VenueDirectory.com.
The Future In 15 show is a series of 15-minute interviews with key figures across a range of industries, including the events industry.