Warwick Conferences rebrand recognised at Transform Europe Awards

Warwick Conferences, the collection of meeting venues on the University of Warwick campus, has picked up three gongs at the Transform Europe Awards, which recognise the best in branding from organisations and companies across Europe.

The 2017 awards reflected creativity and innovative brand strategies across a plethora of industries. The Warwick team, in collaboration with brand agency Frank, Bright and Abel, won:

  • Gold for best strategic/creative development of new brand
  • Silver for best use of a visual property
  • Bronze for best use of typography

The team also won commendations for best implementation of a brand project and best visual identity for travel, leisure and tourism.

The awards are recognition of the Warwick Conferences brand development strategy work.

Warwick Conferences had been repositioning its brand over the last 12 months reflect a new identity and what it delivers to customers.

The brand believes it is now more flexible and able to react to market demand and quotes results of a survey it commissioned which found that 75% of meeting planners said their role involved more ‘experience creation’ compared to two years ago.

Stuart Croft, vice chancellor and president of the University of Warwick, said the latest awards were “testament to the creativity and expertise that go into making the Warwick Conferences brand so successful, and to ensuring such a significant contribution to our overall sustainability and global reputation”.

Warwick Conferences offers 300 flexible meeting spaces across five venues – The Slate, Scarman, Radcliffe, Arden and Conference Park. The venues welcome over 177,000 delegates per year. The organisation was also recently announced as a finalist in the VisitEngland Awards for Excellence in the Business Tourism Provider of the Year category.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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