ExCeL London has reported a record first quarter of the year, with international enquiries from all corners of the globe up 32% and 50% of business projected from North America, compared to 2016.
The venue cites innovation and a commitment to investment as key reasons for the successful start to 2017, predicting its busiest ever year for conferences and events.
This first quarter also saw the launch of ExCeL Venue Services (EVS), designed to provide a one-stop-shop for event planners to order all additional services via one central team.
The venue has also completed a multi-million pound project to revolutionise catering across the board, for both delegates and crew. Visitors can now choose from 27 high-end eateries, including collaborations with UK celebrity chefs.
James Rees, executive director, ExCeL London, said: “Venue catering is no longer about feeding the masses. Meeting planners want to be able to offer a unique, often high-end experience, on a large scale, which fits with their brand.
“Across the board clients are demanding different ideas, from using nutritious, locally sourced produce to street food and immersive catering concepts, delving into the minute detail of the catering experience for their attendees.”
ExCeL reports that Sibos, AAIC (Alzheimer’s Association International Conference), Oracle, Sage and SAP have all confirmed events with the venue, this year and beyond.
ExCeL claims its results support the view that the attraction of London is stronger than ever.
In a post-Brexit Britain, London is still seen as a beacon of stability and a driving force for successful events, the venue notes, adding that investment in infrastructure remains strong, with an additional 16,000 hotel rooms coming online by the end of 2019, increasing overall capacity to 161,000 bedrooms, and the launch of the Elizabeth line (Crossrail) next year, which will link ExCeL to Heathrow in 43 minutes.