London-based creative agency Shelton Fleming has appointed Rob Sims as creative director. He was formerly director of design at BrandFuel.
Working with Shelton Fleming’s board creative director, Francois Nouyou, Sims will steer creative output for strategic accounts at the agency, with an emphasis on harnessing creative interactive technologies.
“We are delighted to have Rob on board. He brings more than 20 years experience in the design field and is renowned for being a creative strategist. His experience with new gen’ brands and the creative application of technology will be invaluable in the new digital era,” Nouyou commented.
“New tech is at the heart of brand experiences these days. It’s central to engagement and personalisation of the experience. It’s an exciting time at Shelton Fleming, I’m glad to be a part of it,” Sims added.
Shelton Fleming has over 35 years in experiential live events and exhibitions. The agency’s global clients include Nokia, Audi, Hitachi, Google, JLL, and Barclays.