Sheffield’s Conference Ambassadors kick off 10th anniversary celebrations

Marketing Sheffield’s Conference Ambassador Programme kicked off its 10th Anniversary Celebrations with an exclusive party at ROCO last week.

Bringing together a selection of the programme’s top ambassadors – including some of the city’s most exciting talent from the fields of academia, medicine, arts and science – this was the first in a series of special events taking place throughout 2017 that will recognise the impact the programme has in bringing conference business to Sheffield.

Sheffield’s conference market generates a huge amount for the local economy; it is estimated to be worth £106m to the city and the ambassador programme alone has brought in events valued at well over £20m to the local economy over the last six years.

Emma France of Business Tourism at Marketing Sheffield relished the opportunity to celebrate the people behind the programme’s success. “The ambassador programme wouldn’t have achieved the impact it has without the unique abilities and sheer drive of those involved,” she said.

“Our ambassadors are people with a passion for living and working in Sheffield who want to show off what they do to their peers across the country and the globe. They want to raise the profile of their institutions and research areas and showcase the city – there’s no better way to do this than by attracting their leading industry conference to be hosted here.”

As part of the anniversary campaign, a series of postcards is being distributed throughout the city’s universities, hospitals and businesses to inspire the next generation of ambassadors to get involved in the programme. They feature specially commissioned photographs and quotes from some of the city’s top conference ambassadors, many of whom joined the programme when it launched in 2007.

David Stanley, senior elbow and shoulder surgeon at sheffield Teaching Hospitals and Consultant Orthopaedic Surgeon at Thornbury Hospital, has been an ambassador for two years. He first enlisted the support of Marketing Sheffield when he brought more than 500 delegates to Sheffield for the British Orthopaedic Foot and Ankle Society’s (BESS) national conference – and says their help was invaluable: “When it comes to organising large events, I am very grateful for Marketing Sheffield’s expert advice,” he commented. “They know how many people can be accommodated in each venue or hotel, which other events are taking place in the area that might clash with your plans, and take care of all the little details so you can concentrate on everything else.”

The party at ROCO also coincided with the launch of the hotly anticipated Sheffield Conference Guide 2017/2018. This encyclopaedic brochure showcases more venues than ever and is a true reflection of the diverse space available for the many events and conferences that take place in the city.

“There are so many events happening in Sheffield – we know that the ones we’re involved in, and the impact they have, is just the tip of the iceberg,” continued Emma, “Marketing Sheffield exists to support anyone involved in bringing a conference to the city at any point along the journey and is committed to growing conference business in Sheffield and to using these events to grown the city’s great reputation.

“We also know that there is a wealth of potential ambassadors just waiting to be discovered – and we are determined to find them. Just imagine the heights Sheffield could reach if we brought all of this local talent together into one programme.”

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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