Royal Horticultural Halls in fast lane for F1 launch

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The Royal Horticultural Halls, London, was recently chosen by Renault Sport Formula One Team and DMC Wedgewood Britain as the venue for the launch of its 2017 challenger, the R.S.17, in front of international media.

Highlighting new partners and sponsors including BP, Castrol and MAPFRE, the launch was also the first public unveiling of the new Renault Sport brand identity.

Present at the launch were Thierry Koskas, Groupe Renault executive vice-president, sales and marketing; Jérôme Stoll, [resident and Cyril Abiteboul, MD of Renault Sport Racing, as well as Renault Sport Formula One Team’s senior management and drivers, and Alain Prost as Renault Sport Racing special advisor.

The R.S.17 was unveiled by race drivers Nico Hülkenberg and Jolyon Palmer, while reserve driver Sergey Sirotkin was also announced.

The event was hosted at The Royal Horticultural Halls’ Lindley Hall, which first opened in 1904 and is a regular venue for international car launches and major events, including London Fashion Week.

The R.S.17 was lifted into the venue using the three-tonne goods lift.

Fergus Wilson, head of commercial operations at The Royal Horticultural Halls said: “The Lindley Hall has a long history of hosting motoring events. Maserati chose us for the launch of their new SUV in 2016 and Coys of Kensington have been hosting classic car auctions here for 30 years.”

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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