Over 3,500 delegates representing business owners, digital marketers, in-house representatives, and PR professionals, have ensured that the most recent BrightonSEO Conference was the biggest yet since its foundation in 2010. The event, held at the Brighton Centre on 7 April, once again saw people travel from all over Europe and beyond to witness a programme which featured over 80 speakers. The day was wrapped up with a keynote speech from Ogilvy & Mather’s, Rory Sutherland.
The bi-annual and free to attend BrightonSEO Conference continues to grow rapidly since its humbling beginnings. The event was founded in a pub by Kelvin Newman with a small gathering of people crowding around one white board. Now, having been described by industry professionals as ‘Europe’s largest SEO conference’, the new format at the Brighton Centre venue means there is nothing else of this scale in the world.
Speakers throughout the day, spread across seven rooms, included Tara West from Etch who looked at how brands, organisations and business can improve their conversion rates and engagement through sequential advertising on Facebook. Raj Nijjer from Yext, the first speaker of the event in the main auditorium, reviewed how voice search is raising the stakes for businesses; Greg Gifford from Dealeron provided his Local SEO tips covering content, on-site optimisation, link building, citations, and reviews; and Christoph C. Cemper looked back at five years of Google Penguin. Rory Sutherland concluded the event by looking at the psychology of advertising and consumerism.
Kelvin Newman, BrightonSEO Founder, said: “This, just the second BrightonSEO held at the Brighton Centre, ticked all the right boxes – including the weather! We couldn’t have asked for a better day and it is such a satisfying sight to see Brighton Beach being taken over by thousands of BrightonSEO delegates. The event itself was huge and welcomed our biggest line-up of speakers and trainers. BrightonSEO is one giant discussion. The event is designed to provide delegates with the suitable tools and advice in order for them to go away and formulate their own opinions on what they’ve and to put what they have learned into practice. As we’ve always said; it’s about meeting, learning, and empowering delegates to do their job a bit better.”