VisitScotland has released a new virtual reality app, (ScotlandVR), which allows users to immerse themselves in Scotland’s landscape.
As part of VisitScotland’s 2016 Year of Innovation, Architecture and Design campaign, the national tourism board challenged young talent from Scotland’s academia to create an interactive digital product designed to inspire and motivate people to visit Scotland.
The winners of the competition were a team from Edinburgh Napier University, led by Professor David Benyon and Dr Oli Mival, who developed the concept for an innovative app in which to explore a virtual Scotland.
The final ScotlandVR app was created by Edinburgh-based digital and creative agency, Whitespace in association with VisitScotland and Edinburgh Napier University.
VisitScotland has emphasised that the country’s reputation for research and innovation is a key driver in attracting associations, congresses and corporate events to all parts of the country, as well as a major focus for Scotland’s marketing to these sectors.
VisitScotland Business Events’ latest campaign, INNOVATETHENATION, comprises a series of talks centred around particular themes which celebrate Scotland’s global reputation as a knowledge economy – and provides an opportunity for local experts and industry champions to network for future collaboration, to help bring the best business events to Scotland and boost its profile on the world stage.
Dr Mival worked was a recent contributor to INNOVATEROBOTICS, the latest event in the series, and says: “Being part of the ScotlandVR project has been hugely enjoyable for our team at Edinburgh Napier, and a great experience working with VisitScotland and Whitespace. The app is a result of the collaborative effort between Scottish academic, technology and tourism sectors and is a real example of Scottish innovation.
“I was also delighted to speak at INNOVATEROBOTICS, which provided an opportunity to highlight some of the outstanding developments being pioneered right here in Scotland and is a great forum for the sharing of ideas in our field and to foster future collaboration.”
Rory Archibald, business development manager at VisitScotland Business Visits and Events adds: “This is a great example of Scotland’s role as a technology hub across both the public and private sectors. Academic, corporate and association conference organisers are drawn to Scotland because of our reputation for innovation and world-class research, as well as our outstanding venues and destinations. This latest app is proof positive that good ideas are continually inspired, created and developed in Scotland”.
Visitors to this year’s IMEX in Frankfurt will be able to experience ScotlandVR in Stereoscopic 3D on the VisitScotland Business Events’ stand.