Major Irish brand to trade with own identity

Ireland’s RDS Venue, an international conference and events centre in Dublin, will be marketed as its own identity, separated from the main RDS brand, it has been confirmed. This departure aims to help the RDS Venue operation market itself better to international markets.

Speaking about the move, Michael Duffy, chief executive of RDS, said: “Last year conferences at the RDS increased by 40% on 2015. These included a host of new events aimed at target markets in Ireland such as Zeminar and Uprise, but it also included a number of large international events such as the International Air Transport Association’s AGM and IUFoST – World Congress of Food Science and Technology who brought their audience with them. This is not only good for the RDS and immediate surrounding area, but ultimately economically beneficial for the city of Dublin. The ‘RDS Venue’ identity will give us greater clarity when speaking to potential international clients.”

Further international conferences happening in the RDS in 2017 and 2018 include the Airline Economics Dublin Aviation Summit, SaaStock, the Keystone Symposium on Cell Death and Inflammation, the fourth Global Forum on Human Resources for Health, the 2018 HETI World Congress and the World Meeting of Families 2018.

Speaking about the new identity of RDS Venue, Ciara Gallagher, head of business tourism and events for Failte Ireland, said: “The RDS Venue identity is a very welcome move, as the RDS is one of the key Irish venues in the MICE space and business tourism is one of the highest yielding sectors in tourism at the moment. Ireland has ambitious targets to win €157m worth of business events this year. The clear offering that this identity brings should help convert leads into fulfilment and bring more international business conferences to Dublin in the years ahead.”

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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