Growth in technology exhibitors and hands-on tech opportunities to be highpoint of IMEX in Frankfurt 2017

The range of technology opportunities at IMEX Frankfurt this year for event planners to try out and experience is greater than ever. The sector will feature heavily at the show, which takes place 16-18 May 2017 at the Messe Frankfurt.

“So many of the benefits that technology can bring to our industry are still untapped potential; we want to help event planners to see and understand what technology can do for them,” says Carina Bauer, CEO of the IMEX Group.

Bauer continues: “Technology is one of the five key elements in creating Purposeful Meetings, our talking point for this year. It is vital to the advancement of the meetings industry that we support wholeheartedly. But, taken as a whole, it can be confusing.”

Looking five years ahead

As part of its commitment to finding new ways to help audiences’ access and understand new technologies, IMEX has partnered with Berlin based start-ups ZEUS who will run their EventTech Academy as part of the show’s new EduMonday programme.

Tech experts and entrepreneurs will share personal and engaging insights into event technology today and anticipated tech trends over the next five years. The sessions will take place on EduMonday and throughout the show in English and German.


At the heart of the technology section of the show floor will be the TECHknowledge Area, powered by The Meeting Pool. It is dedicated to helping buyers with advice and honest opinions from experts about the right tech for an event and offering the chance to touch, test and try the latest gadgets such as wearables, Virtual Reality and more.

Throughout the show there will be 15-minute TECHbyte mini sessions with tips, tricks and time for personalised questions. More information is available.

On the show floor, the technology area is the largest to date with many new exhibitors. The sector’s leading businesses will be there with new products and services, many with larger stand space this year. The choice of potential suppliers is vast and covers every need and they feature innovative ideas using, for instance, hologram technologyResearch carried out for IMEX by Meeting Professionals International (MPI) last autumn quantified the untapped potential. Ninety-two per cent of meeting planners think they are not making the most of technology solutions.

IMEX in Frankfurt has created an initiative to help buyers sample a cross-section of technology solutions at the show through EventTech Tours. Participants will receive a guided tour of a variety of exhibitors during the hour-long tours, which run throughout the show and are in both English and German.

Each year the #IMEXpitch gives IMEX visitors the chance to see various technology start-ups compete for audience attention and votes. This year’s line-up will include technologies dedicated to business networking, streamlining travel, audience interaction, crowdsourcing of content and the better and faster use of data through AI.

The finalists are:

  1. Fly Another Day;
  2. Spacebase;
  3. Feathr;
  4. SharedXP;
  5. Showpiper;

Each company has five minutes to put forward its product, including the concept, features and unique selling points, to a live audience. The winner, chosen by an expert panel, receives free exhibition space at the following year’s show.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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