George P. Johnson (GPJ) is to showcase its VR marketing consultancy for brands at The VR Show, taking place at the Business Design Centre in Islington, London, 20-22 April.
The experience marketing agency will be offering delegates specialist consultancy into the world of marketing through VR and helping brands embrace VR technology as a very real marketing tool.
In addition to the agency’s presence on the exhibition floor with its ‘experience booth’, Nick Riggall, GPJ’s head of digital strategy, will also be joining The Brand Conference panel on 21 April.
In the past 18 months, GPJ has created bespoke VR solutions to augment brand experiences for clients including IBM, Nikon and AT&T.
Riggall tells CN: “Our ultimate goal in creating VR solutions for clients is to create technology infused brand storytelling: the seamless integration and adaption of relevant tech to tell more compelling, immersive brand stories. VR also proves its value when these stories enable learning and data capture on an individual, unique level – and therefore generate relevant follow up communications to its users.
“Our presence at The VR Show offers brands the opportunity to talk to us about their journey with VR and how to embrace it as a very real marketing tool.”