He will continue working with Future in 15 to showcase innovations in the meetings industry while also providing full service event management with a special focus on innovative content and technology.
Riley (pictured) says his 12+ years’ experience of managing association conferences has shown that many events have fallen into a rut.
“As events professionals, we have a tendency to keep doing what we’ve always done because we know it will provide similar returns, but predictability isn’t what our audiences want. Great events are supposed to surprise us and expose us to new experiences,” Riley believes.
Prior to joining the Future in 15 and founding TCA in London, Riley served as senior director of professional development for the National Court Reporters Association in Washington, DC and convention and special programmes manager for the South Carolina Bar Association.
Riley says that The Future in 15 show provided the inspiration for his agency’s mission. “We believe that new models and technologies can transform our events, making them more engaging, greener, and most importantly, more meaningful to delegates,” he says.
“And, while you always pay for good work, it doesn’t have to be a major financial burden to innovate. For example, multi-hub meetings have the potential to open events up to previously untapped markets, not only driving new revenue streams, but also allowing organisers to tap a wider range of speakers and content options.”