Agents, bookers, and corporates wanted! Experience Norway first hand with two UK events

VisitNorway is bringing Norway to the UK with two unique back-to-back events. Taking place in London on 3 May and in Manchester on 4 May 2017, the events aspire to offer a snippet of what the Scandinavian country has to offer. There is a also the chance to win a trip to Norway.

Both events, which are exclusive are to agents, bookers and corporates, take place in the evening but will offer very different experiences. The London event will take place at the city’s secret and oldest botanical gardens called Chelsea Physic Garden. It has been chosen as it encapsulates the ethos of Norway’s Powered by Nature campaign and provides glimpse of summertime in the country.

The evening will start with a traditional Norwegian drink in front of a fire pit as networking begins.

Partners will then present something creative and fun about themselves around the open fire before the ‘Green Hat Norway Challenge’ will begin.

The Manchester event will be held at Chill Factore, the UK’s longest indoor ski slope, providing a perfect setting for the first ‘Cool Agency Challenge’ in the north of England.

After networking, and 
presentations from the
 partners, a teambuilding
 competition will begin.

Challenges include: Sledge Relay Race, Toboggan Luge Relay Race, Downhill Donuts, Igloo Build and a Sledge Build Challenge 
After the event the scores are added up and are finished with an awards ceremony with medals.

Both events will provide guests with an insight into what running an event in Norway is like.

Britt Gorniok of the VisitNorway outlined what she hopes the events would achieve. She said: “Firstly we want to raise the profile of Norway in front of leading MICE agencies. We also want to educate them about our country and the Norwegian partners destinations.

“We hope to create a platform to enable Norwegian partners to network with event organisers across the UK.”

She went on to say: “Norway’s USP is its amazing and accessible nature. It is well connected to the Europe and the wider world with hundreds of flights to the continent every day.

“Hotel prices are competitive, which makes it even easier to enjoy Norway’s nature – and our fantastic food! Conferences and incentives in Norway are based on the philosophy that people are touched deeply by experiencing authenticity. Activities are inspired by the local way of life, focusing on tradition, culture and nature, to leave participants with unique memories.

“More and more of Norway’s tourism industry follow sustainable principles. Much of the tourism industry in Norway conforms to certificates and standards of environmentally friendly conduct, most notably under Green Travel and Ecotourism Norway.

“These labels ensure that strict rules and regulations in pollution, recycling and energy use are followed, and make it easier for customers to choose to travel in an eco-friendly way.”

Organisers or agents interested in attending either the Manchester or London event please email:

This article was updated on 24 April 2017 at 2pm.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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