Church House Westminster has revealed that is has seen a 142.5% increase in the number of email enquiries it has received.
In line with this shift, and as part of Church House Westminster’s rebrand last year, it’s website was revamped in order to make it easier for visitors to access information. Further improvements have been made with the latest addition being a new 3D ‘Dollshouse’ video which provides event organisers with an insider’s view of the venue and its flexible event spaces.
In 2009, 79.7% of enquiries came in via telephone by 2016 this only made up 39.3% of enquiries. In comparison, email enquiries have risen from 20.3% to 60.7%. There are almost 6,000 visitors to the website each month and overall goal completions have increased by 20.6%
General manager Robin Parker says the figures show the need for venues to have a website with good information. He commented: “The figures show a clear change in how enquiries are now made in the modern era of the industry. Event organisers and those sourcing venues rely on websites in the early stages of the event booking process. It’s their first stop before they decide whether it has the capacity and facilities they need for a specific event. Therefore, it highlights the importance of having a good website.
“By ensuring our website has all the information an event organiser needs and making it easier for them to see the flexibility of our facilities at the touch of a button, it has helped boost enquiry levels.
“Following the revamp of our website as part of the rebranding process, we’ve seen the positive impact a good online presence has on the number of business enquiries we are receiving, and we hope to capitalise on this going forward.”