AI event matchmaking specialist Grip launches tool to optimise event registration

Artificial Intelligence specialists Grip has announces Grip Leadbox, a tool designed to help event organisers increase the number of emails captured from their website and ticket sales.

Grip Leadbox helps event organisers to increase ticket sales by encouraging more people to register. Personalised recommendations on who to meet at an event are made via the Grip Leadbox tool which is seamlessly added to an event organiser’s website.

The tool is designed to make the event organiser’s website more fun and engaging in a number of ways including giving potential attendees a tailored list of people to meet by category entered. This helps influence website visitors’ purchasing decisions, as a result increasing the number of event attendees.

In a trial period, 90% of the people who used Grip Leadbox on an event organiser’s website converted to the event registration page.

The Grip Leadbox product increases event registration by not only increasing conversion to an event organiser’s registration page but also by gathering more email subscribers who may not have yet decided to attend an event.  Users can then send targeted emails to potential attendees.

The easy to use platform can be customised in a company’s own branding and is also WordPress compatible while working seamlessly with other website providers and custom event websites.

Tim Groot, CEO and co-founder of Grip said: “Attracting attendees is a constant challenge for organisers so we thought it would be great if they could leverage the Grip matchmaking engine to convert website visitors to attendees, capture more email addresses and increase ticket sales on their website through a fun and engaging method.

“We believe that Grip Leadbox will have a positive impact on revenue by increasing ticket sales from an event’s website,” he adds.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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