Experiential agency WRG has appointed Jen Robison (pictured) as creative director for its American operation.
The agency, which has offices in the US, Europe and Asia Pacific, says the appointment is part of its strategy to expand its creative presence Stateside.
Robison will oversee the creative output for WRG’s American client base including major healthcare accounts.
WRG CEO Russ Lidstone said: “The US is a key growth market for WRG and The Creative Engagement Group and Jen’s appointment shows our business and creative ambition.”
Robison added that she was “really excited” to be joining WRG. “There’s a genuine entrepreneurial spirit built on the strong legacy and heritage of the business in the UK,” she said. “I’m looking forward to building on our work in the B2B market and broadening our creative offering for the consumer market.”
Robison was previously executive creative director at MKTG INC in New York where clients included Nike and NBA and previously spent three years as creative director at Jack Morton Worldwide where she led creative work for clients including Nokia and Bank of America.
Robison has also spent five years running her own studio specialising in experiential concepts, design and execution for advertising agencies and production companies including Google, Proctor & Gamble, Gallo and Hearst.
Robison’s appointment follows the return to WRG of Sallie Coventry as client engagement director. Other recent hires include two senior creatives, Andy Walker and Wayne Briscoe to WRG’s Manchester office, and five new hires into the WRG congress team.
WRG is part of The Creative Engagement Group and employs 150 staff worldwide.