Stockport-based booking agency turns to the cloud for new CRM system

Stockport-based hotel booking agency Prestige has invested £100,000 in phase one of its new, cloud-based CRM tool, which it expects to revolutionise the customer experience for procurement, bookers and travellers alike.

The agency says its new system puts the customer relationship at the heart of the business by creating multiple unique digital communities for each client organisation. The agency says this model is breaking down traditional barriers by giving suppliers access to clients. Prestige’s current client list includes Siemens, DPD, System C, Fresenius, Unifrax & Osram.

Recent conference wins for the agency include for TFL and the London School of Business & Finance.

Prestige adds that, in addition to performing conventional systems tasks including bookings, data analysis and compliance tracking, each portal of the new system will enable client, agency and suppliers to co-operatively tailor travel services to the personal requirements of travelling employees as well as their employers.

Procurement is now promised total visibility, in real-time, of organisation-wide activity by division, cost centre, booker or traveller. Prestige’s own sales team will also enjoy the same visibility, even on the move, allowing account management and customer service delivery to become slicker and more integrated.

“Our clients’ private and business lives are now intertwined, so we need a system that enables us to meet those needs by delivering a more personalised service” says Prestige MD Erica Livermore (pictured).

“Smaller agencies have often shied away from investing in technology, preferring to rely on providing a personal service. We are turning that argument on its head by using technology to enhance our service. It’s all part of our mission to make it easy for clients and suppliers alike to do business with us.”

Prestige has appointed cloud computing consultancy Mint to support the implementation of the new system.

“MintCRM are delighted to be working with Prestige on the implementation of a new Salesforce.com solution for the business,” says director Geoff Young who believes the all-encompassing solution “will help propel Prestige to the forefront of the UK’s hotel reservations and event booking sector”.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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