Olympia London has been included on the 2017 Superbrand List, which means they sit among other UK icons such as Virgin Atlantic, Travelodge, and the Royal Albert Hall.
Founded in 1994, Superbrands is an invitation-only initiative that celebrates brands that distinguish themselves through creative marketing, and superior products and services.
Each year an expert council votes on a list of brands identified to be the best in their field, and from these results a final annual list is compiled.
Head of marketing and communications at Olympia London, Jazmin Beale, said: “We re- branded Olympia London just five years ago, so to receive such a prestigious title when the brand, as we know it today, is still in its infancy is an honour. It is also a huge testament to the hard work of the whole team at Olympia London, who always strive to represent the brand in its best and most authentic light.”