A new pop up, one-stop meeting environment concept for buyers and sellers of MICE products was demonstrated in London on 15 March at St Ermin’s hotel.
Industry professionals Rosy Burnie and Ayse Sabbatini are behind the MICE-in-the-bag concept, and say it is designed to provide a more effective service for buyers.
The concept involves pre-screened dating, Burnie explained and said 20 buyers were in attendance at the London pop-up, to met with eight suppliers, including companies from Turkey, Germany, Italy and The Netherlands.
Carlo Marzorati, marketing manager from Charme & Adventure, an Italian agency said: “I really much like this informal way of networking. After all, relationships among companies are relationships among people. One speaks to each other, thus making the trust which is basic for any professional relationship.”
Evelin Ratti, manager at Palazzo Italia in Berlin, said the event gave an excellent opportunity to get to know the buyers.
Burnie added: “The MICE industry is unique, in the sense that you are constantly meeting people from a global perspective. And face-to-face gatherings are still a very effective way to do business. Getting the right people to meet each other and getting to know each other is priceless, as they will be more comfortable to work together. This is the core business of MICE-in-the-bag.”