Lime Venue Portfolio (LVP) is launching its annual summer campaign, this year entitled Step Up for Summer. The message will focus on the value of summer events, training, conferences and parties, to a business’ team and stakeholder relationships; but with a series of incentives and competitions for event professionals to capitalise on.
The marketing campaign will be multi-media and includes direct print, social media, mobile and e-marketing elements. Event organisers can expect a series of money saving incentives and promotions such as The Summer Social package at Leicester City FC, but also a series of content and advice on how to make the most of a summer event.
As part of the Step Up for Summer campaign, the teams within Lime Venue Portfolio will be taking on ‘step challenges’. These will include LVP team members from key account director, Julia Simpson, as she attends the Special Events Charity Forum Event at HMS Belfast to the events team at Aston Villa FC, as they go about running a busy showcase day. Customers will have the chance to win a pair of trainers every month, if they can guess the number of steps taken on the day; the closest guess to the number of daily steps taken wins the trainers.
“As ever with our summer campaigns, we’re mixing incentives with information and a splash of fun,” comments Jo Austin, sales director, Lime Venue Portfolio. “We’ve seen a lot of our customers embracing sport, health and fitness, so we’re giving them the chance to win a pair of trainers in our ‘step challenge’. In the meantime, we’re working with them to get the most value out of their summer events programme, be it a conference, a team building exercise or a celebratory drinks reception.”
The Step Up for Summer campaign kicks off in April and runs until August 2017.