The Hilton London Metropole is the only hotel flying the flag for the UK in the top 10 of Cvent’s latest annual list of 50 best meeting hotels in EMEA (European, Middle East and Africa).
The cloud-based enterprise event management company and venue-finder compiles its annual list by analysing meeting and event booking activity through its Cvent Supplier Network which features 245,000 hotels and event venues.
Taking this year’s top spot is the Hilton Diagonal Mar Barcelona, climbing from third place last year.
Hilton London Metropole comes in at No.6 and Kelly Shrives–Wrist, director of business development at the hotel, said: “We are very grateful and privileged that Hilton London Metropole is one of Europe’s leading hotels for meetings, conferences and events. We want to thank all our clients.”
The full Cvent Top 10 EMEA hotel properties:
· Hilton Diagonal Mar Barcelona
· Hilton Prague
· Hotel Arts Barcelona
· Melia Castilla Hotel & Convention Centre Madrid
· W Barcelona
· Hilton London Metropole
· Moevenpick Hotel Amsterdam City Centre ijVENUES
· Sheraton Frankfurt Airport Hotel & Conference Centre
· Hilton Vienna
· Rome Marriott Park Hotel
Four new properties moving into the Cvent top 10 positions include the Melia Castilla Hotel & Convention Centre Madrid (No.4); Moevenpick Hotel Amsterdam City Centre ijVENUES (No.7); Hilton Vienna (No. 9) and Rome Marriott Park Hotel (No.10).
The JW Marriott Marquis Hotel Dubai (No. 45) is the first property from the Middle East to make the newly expanded list.
“Hotels have become increasingly focused on developing more meeting and event business, and as such, have become more sophisticated in competing for the most lucrative opportunities for their respective venues,” said Kevin Fliess, vice-president of marketing for Cvent’s Hospitality Cloud.
“Hotels continue to advance and expand their group marketing efforts and are increasingly embracing a data-driven approach to more effectively pursue the optimal meetings and events for their venue. This coupled with another year of notable investment in renovation and other upgrades have led to shifts in the rankings as competition remains fierce even in a robust market.”
In addition to the EMEA top 50 list, Cvent has also announced the top 50 meeting hotels in APAC (Asia Pacific) region and the top 100 hotels in the US.
The Cvent Supplier Network database information is used to compile the list. Hotels are ranked according to criteria, including total requests for proposals (RFPs), awarded RFPs, total room nights, awarded room nights, major metropolitan area (MMA) market share, conversion rate, and the hotel’s unique profile visits in the Cvent Supplier Network.
Cvent claims it sourced more than US$11bn in meetings and events through its marketplace in 2016.