Connecticut-based global provider of cloud event management software etouches last week announced it had acquired Loopd, an enterprise SaaS start-up.
Loopd specialises in data-driven technology and offers innovative wearable and experiential devices.
etouches said the acquisition further positioned it as a full enterprise solution.
Loopd’s subscription-based platform offers event planners and marketers the intelligence to help them build strategies through a combination of onsite technology and an analytics engine. The company claims to offering the event industry’s only bi-directional CRM solution. Loopd enables the exchange of content and contact information passively and actively. The product is broken down into three integrated components:
- Exclusive bi-directional wearable smart badges
- Powerful mobile event apps for iOS and Android
- Dashboard enabled in-browser analytics engine
“After the development of our in-house event performance and ROI solution, Loopd was the logical choice to help continue our journey to offer clients data-driven technology to enhance their events in real-time,” said Shane Edmonds, CTO of etouches.
“Once integrated into the etouches platform, Loopd’s technology will provide our clients remarkable insights into their event and business goals.”
The solution will be integrated over the next few months into etouches existing platform.
“Data is the future of events, so it is critical as an organisation that we are able to provide our customers with the most advanced solutions in the industry to increase the impact of their events,” said Oni Chukwu, CEO of etouches.
Loopd is a Silicon Valley based company founded in 2013 by Brian Friedman (pictured), a millennial entrepreneur who wanted to change the way that engagement and networking happened at events. He raised $2.5m from international angel and seed fund investors, like Salesforce CEO and founder Marc Benioff and venture capitalist Tim Draper.
Friedman will join the etouches team as director of product for mobile, data and engagement. He told CN: “Our team at Loopd is excited to join etouches to continue building innovative technology for the events industry. We will be focusing on integrating all of our key features and technology into the etouches platform. We want to provide a smooth user experience that is easy to use and enables event planners to prove real event ROI.
“The mission and culture at etouches is a natural fit,” he added, “and together we will bring mission-critical insights to the world through leading onsite technology.”