The Crowne Plaza London Docklands hotel last week showed off its new look following a £550,000 refit to its conference space.
The eight-room meetings suite can accommodate from between two to 250 delegates theatre style and offers options for clients with nods to the past, present and future.
Hotel GM Daniel Loosley cut the ribbon at the launch party and said: “All the rooms are themed, we’ve tried to really capture the essence of the area.
“For example, if you go into our Butler’s Suite you’ll see historic pictures of Butler’s Wharf. The Mulberry Room is named after the Mulberry Harbours that were built in Royal Docks and towed over to Normandy to assist in the invasion of France by Allied forces during the Second World War.
“We have some really historic pictures of the local area to try and connect the past to the ongoing regeneration of Royal Docks.”
The GM added that the facilities offered a place for firms to escape “the bubble” of Canary Wharf.
“We’re the only hotel in the Royal Docks area with such a large conference and events space and now that it’s been refurbished we’re the natural choice,” Loosley said, pointing out the hotel was the first to open when the area started regenerating.
The Asian Port project Crossrail are two big projects on the horizon in the area and likely to drive future meetings business.
“One of the small things we’ve done is to put green tea in the bedrooms as our Asian guests like to have it,” Loosley noted.
“It’s also about having a range of newspapers in the right languages and translating our web page to make sure we’re accessible for sale in emerging markets.
“We’ve already noticed a slight upturn in the number of Asian guests as exploratory meetings take place.”