CILOYALTY, part of the Cievents family, has been launched as the company’s new standalone incentives brand.
Operational under the Cievents brand since 2009, the reward and recognition team has now taken the new name, CILOYALTY.
Headquartered in Australia, Cievents has offices in the UK and 10 other countries and Alison Roberts, general manager – Australia at CILOYALTY describes her team as ‘behaviour shapers’.
“We are excited to launch CILOYALTY to the market as its own end-to-end service. Our goal is to create inspirational programmes which will transform business performance through creative and targeted incentive marketing solutions. We connect audiences to businesses via strategic incentive, reward and recognition programmes that inspire loyalty, build engagement, enhance company culture and deliver measurable results,” said Roberts.