Technology giant LG has renewed its B2B events contract with London-based creative marketing agency Brand & Deliver for a 12-month period. The agency has delivered over 40 events over the past year. The renewal was agreed without putting the business out to tender.
Brand & Deliver will provide content and production services to LG’s Home Entertainment and Home Appliances divisions, including internal and trade events.
Brand & Deliver has also been contracted for a further 12 months to manage LG Lounge, the interactive, gamified learning platform for training and engaging retail staff which was built by B&D in 2015.
Hayley Lawrence, director of events at B&D, said: “We’ve worked with LG for a number of years and thoroughly enjoy their innovative, creative approach. I’m delighted that they have chosen to renew our events contract for another year and enabled us to continue creating an army of loyal brand ambassadors through our work with LG Lounge.”
LG marketing director Carolyn Anderson added: “Brand & Deliver are a great fit for us, bringing professionalism, creativity and vision to our events. I look forward to building on this with more show stopping events throughout 2017.”
Brand & Deliver clients include Universal, IMG (Fashion Week), Ferrari, Sony Pictures and Three.